The FIFA World Cup is a global event that brings together nations from all over the world in a friendly competition of soccer. As the host city for the 2010 World Cup, Johannesburg experienced a significant boost in business activity during the tournament. The influx of tourists and fans from around the globe created a bustling atmosphere in the city, with many local businesses thriving as a result.

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One key sector that benefited greatly from the World Cup in Johannesburg was the hospitality industry. Hotels, restaurants, bars, and cafes saw a surge in customers looking for accommodation, food, and entertainment during the tournament. Many establishments were fully booked months in advance, and some even increased their prices to capitalize on the high demand. Retailers in Johannesburg also saw a spike in sales during the World Cup. Merchandise related to the tournament, such as team jerseys, scarves, hats, and flags, flew off the shelves as fans wanted to show their support for their favorite teams. Local shops and vendors selling souvenirs and memorabilia were able to capitalize on the festive atmosphere and make a good profit during the event. The transportation sector in Johannesburg also experienced a boost in business during the World Cup. With thousands of fans needing to travel around the city to attend matches and events, taxis, buses, and other forms of transportation were in high demand. Some taxi drivers reported making more money in a single day during the World Cup than they typically would in a week. Overall, the 2010 World Cup had a positive impact on the business community in Johannesburg. The influx of visitors and increased economic activity provided a welcome boost to the local economy and helped to showcase the city as a vibrant and dynamic destination for travelers from around the world. The legacy of the World Cup lived on in Johannesburg long after the tournament ended, with many businesses continuing to benefit from the exposure and growth they experienced during that time. 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